Toyota operates under a global Earth Charter that promotes environmental responsibility, recognizing the need for comprehensive approaches to the effective use of resources and the suppression of pollution and global warming. For more than a decade, Toyota has pursued development of an ultimate eco-car that satisfies the needs of a mobile society and is friendly to both people and the earth. In 2002 Toyota began limited marketing of the Toyota FCHV (Fuel Cell Hybrid Vehicle). Fuel cells represent the most promising next-generation power source, but we face many challenges. Toyota hopes global and open exchanges under the spirit of "competition and cooperation" will lead to positive environmental solutions among automobile manufacturers, other industries and administrative organizations.